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The North Star Playbook

You are:

  • A product manager, product designer, product developer, or anyone interested in improving the way you manage and build products.
  • Familiar with product management basics. You’ve worked on product teams with product managers, designers, developers, and researchers and are looking for new methods to deepen your understanding.
  • Curious about frameworks, tools, and systems. You are eager to learn more, while recognizing that there are no silver bullets.

你是：

  • 一个产品经理，产品设计师，产品开发者，或者任何有兴趣改进你管理和创建产品的方式的人。
  • 熟悉产品管理基础知识。你在产品团队中与产品经理、设计师、开发人员和研究人员一起工作过，并且正在寻找新的方法来加深你的理解。
  • 对框架、工具和系统感到好奇。你渴望学到更多，同时也知道没有什么灵丹妙药。

You want:

  • A greater sense of impact and coherence in your work.
  • A more focused, less reactive way to work.
  • To address customer problems and opportunities without just churning out more features.
  • Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs.
  • More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture.
  • To be data-informed instead of letting the data drive you in circles.
  • Shared language and common understanding about vision, strategy, and value.

你想要：

  • 在你的工作中有更强的影响力和连贯性。
  • 学会一种更专注，更少被动听人指挥的工作方式。
  • 真正解决客户的问题，而不仅仅是规划或者完成更多的功能。
  • 根据上下文和灵感来改进你当前的工具和指标，如 OKRs、路线图和 KPI。
  • 更多的自主权，更多的灵活性来解决问题，同时确保你的工作与大局保持一致。
  • 了解数据，知道怎么有效地、充满希望地使用它不是让它把你推入死胡同。
  • 关于愿景、战略和价值的含义，对它们有和管理团队一样的理解。

By the end of this book, you will:

  • Understand the purpose and value of the North Star Framework.
  • Understand the elements of the North Star Framework.
  • Be able to run an internal North Star workshop.
  • Be able to define and name a North Star Metric (and related inputs) for your company.
  • Be able to identify and address common traps.
  • Know when to change your North Star Metric.
  • Understand how to integrate the North Star Framework with your development process.

Now, let’s get started.

在这本书的结尾，你将会:

  • 了解北极星框架的目的和价值。
  • 了解北极星框架的要素。
  • 能够运行一个内部北极星工作坊。
  • 能够为你的公司定义和命名一个北极星指标(和相关的输入)。
  • 能够识别和处理常见的陷阱。
  • 知道什么时候改变你的北极星指标。
  • 了解如何将北极星框架与你的开发过程结合起来。

现在，我们开始吧。